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You may have heard that beauty is on the inside. When you construct emails, your focus is on the content. However, when your connections are reading hundreds of emails a day, it doesn’t hurt to make them easy on the eyes. The font you use can affect the mood of your email, and how the message is received.

Here are 3 Do’s and Don’ts to consider when writing your next email:

1.     NO COMIC SANS.

It’s so friendly-looking, but can seriously throw off your reader. Comic Sans exploded in popularity when it was first introduced because it was likable, casual, and fun. Now it has inspired an anti-font movement due to its overuse and unprofessional appearance. It’s often referred to as the “world’s most hated font.” Ditch it – you’ll be much better off. You do not want your email to be met with annoyance and disdain.

2.     Hold off on Helvetica.

While a classic, the letters come out too close together, making it harder to read. You want your message to be crisp and clear.

3.     Avoid Arial.

A more casual alternative to Times New Roman, Arial is everywhere, but you should try to keep it out of your emails. Arial has ambiguous letter shapes. For example, “b” and “d” in Arial are the same shape, but in reverse. With multiple words in a row, it can be more difficult to read.

4.     Get to know Georgia

This may look similar to Times, but each letter has an additional stroke at the end, making it generally easier to read.

5.     Capitalize on Calibri

A sans serif font like Calibri is not only clean, but is also associated with stability. It’s also the default font on current Microsoft programs.

6.     Verdana Verified

The shape of the Verdana font has an extra space between letters so the characters don’t touch. When using bold in Verdana, the letters fluff out, rather than fill in, maintaining shape and legibility.

You have important things to say, don’t let them get lost in surface appearances.