Nowadays, communication occurs in many forms other than face to face—email, text, phone call, instant message, social media, and online webinar. While all of these options have made communication quicker and easier for many businesses across the world, establishing an environment of collaboration and employee involvement remains a challenge for many organizations and departments.
Recognized Top Employers generate open and frequent communication which paves the way for higher levels of employee engagement and profits. A study conducted by Towers Watson determined that organizations considered “highly effective communicators” experienced significantly higher returns to shareholders throughout a five-year period compared to businesses that did not prioritize communication.
Roth Staffing Companies provides the following information as a resource for organizations and departments striving to engage employees and keep them informed. The content below encompasses the importance of involving coworkers in decision making and communicating relevant information, and provides best practices proven successful in “Best to Work For” organizations for fostering communication among managers, teams, and coworkers.
Top Workplaces Focus on Communication
In a study measuring the return on investment for effective corporate communication, Towers Watson determined that top companies reported nearly 50% higher profits than organizations that did not establish a culture of transparency and collaboration.
Prioritizing communication and involvement among employees can also have other perks. Extensive research conducted by Roth Staffing has found that more than 90% of organizations considered to be the “Best to Work For” use cross-functional teams to foster collaboration and employee involvement and 100% coordinate activities for building relationships or interactions between employees. These figures demonstrate the link between employee collaboration and a workplace culture of engagement.
Further key findings include the following statistics.
- 90% of senior leaders at Top Workplaces interact informally with non-management employees at least weekly
- 99% of senior leaders at Top Workplaces hold small/intimate group gatherings with employees at least quarterly, and 76% hold these types of gatherings at least monthly
- 57% of non-managers at “Best Employer” companies participate in the creation or implementation of a new workplace policy, program, product, or service
- 98% facilitate team-building opportunities
Organizations or departments that do not foster an environment of transparency and open communication suffer multiple consequences. Quantum Workplace, a leader in employee engagement surveys, reports that workplaces with about 100 employees could squander more than half a million dollars every year simply from poor communication between management and employees.
Add in the negative hit to coworker morale and engagement, increased employee turnover, and depleted productivity, and it’s obvious that organizations and departments have a lot at stake—financially and otherwise—in regards to employee interaction and company involvement.
Engaged Employees are “In the Know”
“Managers shouldn’t be concerned about oversharing with their teams,” says Lori Eade, Manager of Customer Experience for Roth Staffing Companies. “On the contrary, many leaders within our organization find that reviewing office announcements, current events and concerns, and new companywide programs at their weekly meetings creates an atmosphere of transparency. Our internal coworker engagement surveys find that coworkers feel more fulfilled overall when they strongly feel that they know what is going on and how this information affects them.”
Improving Interaction Among Coworkers and Teams
“On an everyday basis, a typical coworker may be hesitant to approach their manager with questions or concerns when they truly need help, particularly if they have not been developing a trusting and open relationship with their team leader,” explains Staci Johnson, Vice President of Marketing for Roth Staffing Companies. “Breaking down that wall outside of the normal everyday environment is essential. At Roth Staffing, we often host informal get-togethers like bowling, baseball games or other fun activities. Everyone from the newest coworkers to senior executives chat and get to know each other, which strengthens our relationships in the workplace and helps everyone realize that we’re all on the same team.”
Other Top Workplaces employ similar strategies for spurring interaction and collaboration between managers, non-managers, and teams. Some proven approaches include:
- Arranging lunches or happy hours where coworkers across teams and departments can interact
- Team building activities such as community service
- Roundtable conversations asking non-managers for suggestions to improve company culture and increase engagement
- Implementing an open-door policy
- Holding regular staff meetings (both as a company and as separate departments or teams)
Communication from Upper Management
“Sending out frequent communications is one way to consistently lets employees know that their leaders care about sharing pertinent information,” advises Brett Roth, Vice President of Roth Staffing Companies. “Our organization has seen great success with Town Hall Meetings, which are quarterly webinars attended by all 450 of our coworkers across the nation. These webinars get everyone on the same page regarding company goals and progress, highlight remarkable experiences that our coworkers are creating for the people we serve, and provide a direct communication link to Roth Staffing Founder & CEO Ben Roth and President & COO Adam Roth. Coworkers love hearing straight from their leaders, and Town Hall Meetings also rally everyone around big picture organizational objectives.”
Collaborate, Communicate and Inform for Workplace Success
In today’s digital age, where more conversations are held via email and webinar than face-to-face, it’s easy to assume that coworkers within your organization or department are communicating effectively. However, this might not be the case and your workplace may be suffering financially and culturally because of it.
If your organization or department is noticing the signs of ineffective communication—stalled projects, decreased productivity, diminished coworker satisfaction, rising absenteeism, and slumping revenues—take it from recognized Best Workplaces and make collaboration a priority. Implement specific strategies that make coworkers feel respected and valued as individuals; soon enough, you could be experiencing higher profits and a more engaged workforce!
Sources: Best Companies Group, northcoast99.org, Quantum Workplace, Chron, Towers Watson, Business Performance