Our Roth Everyday Hero: Laura Van Deudekom

Year after year, Laura has demonstrated her commitment to the community, speaking up for children that otherwise wouldn’t have a voice. She is a long-time supporter of Olive Crest, a nonprofit dedicated to ending child abuse and supporting at-risk children by providing training and helping them find a forever family.

For four years in a row, Laura has worked with other volunteers to fundraise for Olive Crest, taking on important roles in the planning of the annual Golf Tournament and Live and Silent Auction. She has even served as co-chair for the auction, a commitment that involves five months of planning meetings and endless dedication.

Laura works hard to gather donations—even getting fellow Roth coworkers involved. As co-chair, she also manages other volunteers’ efforts, providing strategic direction, overseeing the bidding website, and even arranging the displays before the event.

In the past, Laura has also supported Pacific Symphony, a non-profit dedicated to the arts, serving for five years on the Board of Directors as Membership Coordinator. One of the biggest events she planned with this organization was a scavenger hunt in Balboa Island, which raised over $6,500 for the Pacific Symphony’s summer camp for kids. In an era when many schools are eliminating arts programs due to budget cuts, the summer camp provided an essential creative outlet and a valuable learning opportunity for the many children interested in the arts.

Laura isn’t just an integral volunteer in her community, she is also active in our Roth corporate giving initiatives. She is consistently the main point-of-contact for American Heart Association events, rallying coworkers from different business lines, bringing in special treats, decorating the office, and even creating custom shirts to keep the team motivated.

Laura truly embodies the Roth Hero spirit and makes us incredibly proud to be able to call her a coworker. We are honored to contribute a $500 donation to help Laura continue to fight for the cause.