President & COO of Roth Staffing Companies, Adam Roth, Speaks on Influential Radio Program About Accelerating Change

President & COO of Roth Staffing Companies, Adam Roth, says that when it comes to making change across an entire organization, company leaders frequently focus on trying to get everyone to adopt the change immediately.  This all-encompassing approach can essentially stall any groundbreaking ideas from reaching the implementation stage.  Roth recommended avoiding this trap by focusing on a slim margin of employees—the most receptive 18%—during his guest appearance with Curt Coffman and Dr. Kathie Sorensen, co-hosts on the VoiceAmerica Internet radio program “A Great Place to Work.”

The theme of the episode was Accelerating Change, which encompassed creating movements and building work cultures that embrace change.  Coffman, bestselling author of First, Break All the Rules, Follow This Path, and Culture Eats Strategy for Lunch, and his co-host Dr. Sorensen, a pioneer in studying Human Capacity and corporate people management, began the show by referencing a past TED Talk by Derek Sivers.  In his speech, Sivers analyzed a viral video of a solitary concert-goer dancing in a field to explain how movements arise and gain momentum.

Coffman used Sivers’ analysis as a jumping off point to explain that movements are comprised of multiple waves of people.  First, innovators (who comprise a mere 2.5% of a typical company’s employees) begin the movement.  Early adopters (15.5%) quickly accept the idea first, followed by the early majority (38%), the late majority (38%), and finally, the laggers (6%).

Roth declared that the multiple waves explain why “it is so hard to create a culture that embraces change, improvement, and creativity.”  According to Roth, when it comes to generating excitement about new ideas and “creating a culture where you’re free to have dialogue,” identifying the first 18% (the innovators and early adopters) is key.  He admits it appears counterproductive, but that leaders are actually going to “get the most excitement and passion from a smaller group that adopts [a program] and flushes out the details.  If you capture that top group, you can figure out how quickly things can move through your company.”

At the end of the program, Roth gives this simple piece of advice to leaders: “put the why in front of the what and the how will get done.”

Coffman and Dr. Sorensen regularly welcome Adam Roth to the live show, which centers around improving workplace culture and the positive impacts that workplace improvements can have on personal satisfaction, relationships, and life in general.  The culture-centric approach holds significant appeal for countless small businesses and Fortune 500 companies around the nation, who include tuning in to “A Great Place to Work” as part of their employee training and leadership development curriculum.

The entire program can be found at  “A Great Place to Work” airs live every Friday morning at 11:00 AM Pacific Standard Time.

About Roth Staffing Companies, L.P.

Roth Staffing Companies is the only large staffing company to receive all of the industry’s most prestigious honors in one year including Staffing Industry Analysts’ “Best Staffing Firms to Work For” and “Best Staffing Firms to Temp/Contract For”, Inavero’s “Best of Staffing® – Client” and “Best of Staffing® – Talent”, and the highest award presented by the American Staffing Association’s VOICE Awards. Roth Staffing remains the only staffing firm ever ranked #1 on the Inc. 500 list of fastest-growing, privately-owned companies.

Roth Staffing is a family of full-service business lines providing temporary, temporary-to-hire, and direct hire placements from more than 100 branch offices and dozens of on-premise locations in 21 states and the District of Columbia: Ultimate Staffing Services specializes in staffing for administrative, clerical, customer service and manufacturing & production positions; Ledgent Finance & Accounting specializes in professional staffing services including the placement of finance and accounting professionals; Ledgent Technology & Engineering specializes in technology and engineering placements; Adams & Martin Group specializes in legal staffing, project management and attorney search; and One Squared Managed Solutions manages MSP and VMS solutions for large contingent workforce programs.

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