Roth Staffing Companies has promoted Staci Johnson to Vice President of Marketing. Formerly Director of Marketing, Johnson is responsible for the comprehensive marketing and communication strategy for Roth Staffing Companies and its multiple business lines including Ultimate Staffing Services, Ledgent Finance & Accounting, Ledgent Technology & Engineering, Adams & Martin Group, and About Talent. She also spearheads the organization’s public relations activities, internal communications, social media efforts, and advertising campaigns.
Johnson joined Roth Staffing in 2006 after a career in television; she earned a Bachelor’s degree in television production from San Francisco State University and received her Master’s degree in Communication Studies from the University of California at Davis before working as a reporter, anchor, and television producer. Johnson transitioned from Roth’s Marketing Manager to Director of Marketing in 2009. During her tenure, Roth Staffing Companies’ marketing campaigns and digital platforms have received top honors from American Staffing Association’s VOICE Awards including the Judge’s Choice and Best-of-Show Crystal Awards.
“When I started in 2006, I was handed a binder which contained all of Roth Staffing’s current marketing material—the binder contained 12 flyers,” said Johnson. “Our role in marketing at that time was more reactive in nature. What we needed most was a unified marketing plan that our branch offices around the country could collectively depend on. We became a proactive department that launched best practices and strategies for coworkers so that they could create remarkable experiences for our customers and Ambassadors [our temporary employees placed on assignment]. As Vice President, my focus will be to simplify our marketing plan in 2014 and continue to provide our coworkers with better tools for communicating with the people we serve.”
“I have great respect for Staci,” said Adam Roth, President & COO of Roth Staffing Companies. “She is a wonderful champion and builder of our company culture. One of the greatest compliments I can pay a leader is to say how impressed I am with their team. The marketing team is responsible for so much of the communication and branding that defines our company. I appreciate Staci’s commitment, applaud her efforts, and am excited about what will come next.”
About Roth Staffing Companies, L.P.
Roth Staffing is a family of full-service business lines providing temporary, temporary-to-hire, and direct hire placements from more than 100 branch offices and on-premise locations in 21 states and the District of Columbia: Ultimate Staffing Services specializes in staffing for administrative, clerical, customer service and manufacturing & production positions; Ledgent Finance & Accounting provides expertise in the placement of finance and accounting professionals; Ledgent Technology & Engineering offers technology and engineering staffing solutions; Adams & Martin Group specializes in legal staffing, project management and attorney search; and About Talent provides RPO, MSP, VMS, and other outsourced talent acquisition and management solutions to address contingent and direct workforce needs.
Roth Staffing Companies is the only staffing company to receive all of the industry’s most prestigious honors in a single year and has accomplished this unprecedented feat two consecutive years including Staffing Industry Analysts’ “Best Staffing Firms to Work For” and “Best Staffing Firms to Temp For”, Inavero’s “Best of Staffing® – Client” and “Best of Staffing® – Talent”, and the highest award presented by the American Staffing Association’s VOICE Awards. Roth Staffing remains the only staffing firm ever ranked #1 on the Inc. 500 list of fastest-growing, privately-owned companies.
Please visit our website at www.rothstaffing.com for more information or call (714) 939-8600.