The American Staffing Association (ASA) recognized Roth Staffing Companies with multiple VOICE Awards for outstanding communication and marketing. Roth Staffing earned top honors in three categories: “Social Media Campaign,” “Company Publication,” and “Specialty Advertising.” In addition, a second “Social Media Campaign” entry earned Honorable Mention.
The VOICE Awards is an annual awards program recognizing the voice, originality, innovation, creativity, and effectiveness of ASA member firm communications campaigns. Entries are judged by a panel of communications experts for general appeal, overall quality, content, message, originality of approach, target audience, and effectiveness in meeting campaign objectives.
Roth Staffing’s top “Social Media Campaign” entry focused on the company’s “Go Orange Day” campaign aimed at spreading awareness about the prevalence of childhood hunger in the U.S. and Roth Staffing’s efforts toward a solution. Coworkers dressed in orange (the symbolic color for September’s Hunger Action Month) and decorated their offices in orange-colored paraphernalia and posters of hunger facts, then shared posts of their team activities on Facebook and LinkedIn. Collectively, Roth Staffing coworkers’ posts reached more than 30,000 people. It was so successful that the No Kid Hungry® campaign utilized “Go Orange Day” as their corporate campaign example for other national corporate partnerships.
“The American Staffing Association is a prominent organization in the staffing industry, so it is a great honor to earn recognition from their VOICE Awards program for the fifth consecutive year,” said Staci Johnson, VP of Marketing for Roth Staffing Companies. “Roth Staffing’s mission includes being recognized as a creative industry leader and every communication we create helps deliver on our company Purpose ‘to make life better for the people we serve.’ We’re proud that the ASA chooses to showcase Roth Staffing Companies as the example for visionary and innovative communication in the industry!”
“The ASA VOICE Awards showcase the truly exceptional programs of ASA member firms to strategically, creatively, and effectively communicate with candidates, employees, clients, and the public at large,” said Richard Wahlquist, ASA president and chief executive officer. “ASA salutes all the VOICE Award honorees, including Roth Staffing Companies, for their communications programs that help to advance the interests of the staffing industry.”
Roth Staffing Companies is widely known within the staffing industry as a creative industry leader. It is the only company to win all of the industry’s top honors in a single year including Staffing Industry Analysts’ “Best Staffing Firms to Work For” and “Best Staffing Firms to Temp For,” as well as Inavero and CareerBuilder’s “Best of Staffing—Client Satisfaction” and “Best of Staffing—Talent Satisfaction.” Additionally, Roth Staffing earned the ASA’s highest VOICE honor, the Best of Class Award for its “26 Acts of Kindness” social media campaign in 2013.
About Roth Staffing Companies, L.P.
Roth Staffing Companies is a staffing solution provider and workforce solutions organization operating from more than 100 locations in 20 states and the District of Columbia via six specialized business lines: Ultimate Staffing Services, Ledgent Finance & Accounting, Adams & Martin Group, Ledgent Technology & Engineering, About Talent, and Ultimate Locum Tenens.
Roth Companies is the only organization to receive all of the industry’s most prestigious honors in a single year and accomplished this unprecedented feat two consecutive years. The Roth organization is recognized in the business community as a leader in culture and coworker engagement and was recognized as one of Achiever’s “50 Most Engaged Workplaces in the United States” in addition to receiving the “Best in Biz Award” for Best Company to Work For. Roth remains the only firm in the industry ever ranked #1 on the Inc. 500 list of fastest-growing, privately-owned companies.
Visit www.rothstaffing.com for more information or call (714) 939-8600.
About the American Staffing Association
The American Staffing Association is the voice of the U.S. staffing, recruiting, and workforce solutions industry. ASA and its affiliated chapters advance the interests of the industry across all sectors through advocacy, research, education, and the promotion of high standards of legal, ethical, and professional practices. For more information about ASA, visit americanstaffing.net.