Staci Johnson, VP of Marketing at Roth Staffing Companies, was selected to serve as Chair of the staffing industry marketing subcommittee of the American Staffing Association (ASA). This is Staci’s 3rd year on the marketing subcommittee, having served as Vice Chair in 2016.
The American Staffing Association is the national trade association representing the $126-billion U.S. staffing, recruiting, and workforce solutions industry. The ASA industry marketing subcommittee advises the ASA board of directors and staff on how the association can promote the positive image of the staffing industry as a strategic workforce partner to U.S. businesses through industry marketing programs. The group serves as a forum for the exchange of ideas among committee members in support of ASA PR industry marketing goals and regarding industry trends, opportunities, and challenges.
The committee is comprised of 20 marketing executives from staffing companies throughout the nation. Staci will serve alongside Vice Chair Jacob Rhoades, the Vice President of Marketing for Parker Staffing.
“We have an impressive team of executive leaders on this year’s marketing committee. I am so eager to work with this group to make a difference in our industry,” said Staci Johnson. “When the ASA is a more effective voice for the industry, we all benefit. Our industry truly affords us a unique opportunity to touch the lives of others.”
Staci has been part of the Roth Staffing organization for more than ten years, creating an industry-leading marketing program for Roth and its multiple business lines. As VP of Marketing, Staci and her team have received national recognition for their comprehensive marketing and communication strategy. Staci was selected as Marketing Executive of the Year at the 2015 American Business Awards, and led her team to earn a Silver Stevie for Marketing Department of the Year at the 2016 American Business Awards. Recently, Staci and her team were honored by the ASA, winning the 2016 Genius award for outstanding communications and marketing.
For more information about ASA, visit americanstaffing.net.
About Roth Staffing Companies
Roth Staffing Companies is one of the largest privately-held staffing companies in the country, operating from more than 100 locations in 20 states and the District of Columbia via six specialized business lines: Ultimate Staffing Services, the 11th largest office/clerical staffing company in the country, Ledgent Finance & Accounting, Adams & Martin Group (legal staffing), Ledgent Technology & Engineering, and affiliates Ultimate Locum Tenens and About Talent (a workforce solutions company).
Roth Companies stands as the only firm in the industry ever ranked #1 on the Inc. 500 list of fastest-growing, privately-owned companies, and is the only one to receive all of the industry’s most prestigious honors in a single year, accomplishing this feat for two consecutive years. The organization is consistently ranked among the 50 largest staffing companies in the country.
About the American Staffing Association
The American Staffing Association is the voice of the U.S. staffing, recruiting, and workforce solutions industry. ASA and its affiliated chapters advance the interests of the industry across all sectors through advocacy, research, education, and the promotion of high standards of legal, ethical, and professional practices. For more information about ASA, visit americanstaffing.net.
Vice President, Marketing
Roth Staffing Companies
Michelle R. Snyder
Director, Public Relations
American Staffing Association