Blurring the Lines

Between HR & Marketing

Defining the blurred line—where could/should HR, recruitment, and marketing intersect

Thursday, September 27th, 2018

Employer brand is the key differentiator when it comes to attracting and retaining top talent.

The strategies that marketing uses to attract new customers can be used by Human Resources teams. This webinar will share insights on how to use marketing strategies to create an employer brand that attracts, recruits, onboards, and engages employees in today’s tight candidate market.

Learning Objectives

  • The importance of consistent internal and external branding
  • The analytics supporting the marketing of HR
  • Five projects HR should be doing with marketing
  • How to implement marketing strategies in HR
  • How the RPO landscape is responding

Who should attend?

We invite HR executives, senior leadership, marketing executives, talent engagement leadership, users of staffing and workforce solutions, and anyone who is considering a workforce solution to support their hiring requirements.

Meet the Speaker

Staci Johnson, VP of Marketing, Roth Staffing

Staci Johnson

Staci Johnson is the Vice President of Marketing at Roth Staffing Companies, L.P. She serves as the President of the American Staffing Association’s marketing committee and is a featured webinar panelist for Inavero, a global research leader that conducts the largest satisfaction survey of staffing clients and candidates. As the marketing leader of a workforce solutions company, Staci blurs the lines between marketing and HR on a daily basis. Integrating marketing strategies with the HR vision has led the Roth organization to unprecedented recognition as a leader in workplace culture.

Staci received the Gold Stevie Award for Marketing Executive of the Year in 2015 at the American Business Awards. She has an M.A. in Communication Studies from University of California at Davis and a B.A. in Television Production from San Francisco State

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