Described by colleagues as a hands-on, fun, genuine, and authentic leader, Samantha Cabot believes that building strong relationships is essential to successful leadership, a philosophy that makes her a natural fit within Roth Staffing Companies’ culture. With nearly 30 years of staffing industry experience, Samantha joined Roth Staffing in December 2020 as Vice President of Marketing. She leads a midsized, award winning team of marketing professionals and is responsible for crafting and executing comprehensive marketing and internal communication strategies for the company and its five specialized business lines: Ultimate Staffing, Ledgent Finance & Accounting, Ledgent Technology, Adams & Martin Group, and About Talent.

Under her leadership, the department has strengthened brand recognition across the nation and received a Silver Stevie® Award in the American Business Awards for Marketing and Brand Refresh in 2023. Samantha has also been honored internally as part of Roth Staffing’s Chairman’s Club for Top Performers in both 2021 and 2023, reflecting her consistent contributions to the company’s culture and success.

Samantha began her career as a recruiter in the fast-paced Los Angeles market with a global staffing firm. Inspired by the meaningful impact of the work, she transitioned into marketing to pursue her passion for storytelling. Over her tenure, she took on roles of increasing responsibility and served as Director of Field Marketing for the U.S., with additional oversight of corporate social media, sales enablement, strategic alliances, and national events.

A committed supporter of community causes, Samantha is a longtime donor to the American Red Cross, a mentor through Girls Inc. of Orange County’s annual externship program, and an active volunteer with local food banks and other charitable efforts.

Samantha earned her bachelor’s degree in Broadcast Journalism from California State University, Long Beach.