Vice President, Marketing
Described by many she has worked with over the years as a hands-on, fun, genuine and authentic leader, Samantha Cabot believes building strong relationships is a top priority which made her a natural fit for Roth Staffing Companies’ culture. With 25 years of marketing experience specifically in the staffing industry, Samantha joined Roth Staffing in December 2020 as their Vice President of Marketing, in which she oversees a mid-sized award-winning department of marketing professionals and is directly responsible for developing comprehensive marketing and internal communication strategies for the company and their five specialized business lines, Ultimate Staffing, Ledgent Finance & Accounting, Ledgent Technology, Adams & Martin Group, and About Talent.
Previously working for a global staffing firm, Samantha began her career as a recruiter in the busy Los Angeles market. Enjoying what she was doing and the impact that it was making, she quickly shifted gears to take advantage of her love of storytelling to grow within the marketing department where she flourished during her tenure, taking on increasing levels of responsibility for the company leaving as their Director of Field Marketing for the U.S and additional oversight of both corporate social media and sales enablement and strategic alliances and events.
Samantha graduated with a bachelor’s degree in Broadcast Journalism from California State University, Long Beach.